This ad will be closed automatically in X seconds.

Swizzels steps into footwear with Fashion UK

Blonde Sheep Licensing secures new deal for confectionery specialist.

Confectionery specialist Swizzels is stepping into the footwear sector, with Blonde Sheep Licensing having secured a new deal with Fashion UK.

The new agreement covers men’s and women’s footwear featuring Love Hearts, Drumsticks, Refreshers and other brands from Swizzels.

It is due to launch in spring/summer 2019 in Primark stores.

Nicola Green, head of footwear at Fashion UK, said: “ Swizzels is a vibrant and fun addition to our ever expanding footwear licence portfolio; we are positive this will be a popular licence for all of our customers with it’s great evergreen and giftable appeal.

“We have wide footwear design capabilities and we’re really excited to explore the possibilities with these iconic sweet brands.”

Natasha Dyson, md of Blonde Sheep, added: “The Swizzels brands are both current and retro which makes them appealing to multiple age groups. The team at Fashion UK recognise this and as a result have been able to secure some great retail listings.”

Natasha is currently investigating other opportunities for Swizzels including home, food, apparel, accessories and social greetings.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Bulldog Licensing continuing to grow CP programme for C4 game show hit....
 
Brand & product collabs also revealed to mark 90-days to milestone birthday....
 
160-piece collection will launch in October with three interior trends....
 
The 175 Leading Licensees 2018 report highlights key names across all categories....
 
Will give away 10,000 books and encourage more reading opportunities for children....
 
Event was held in conjunction with Foot Locker and video game, NBA 2K19....
Get the latest news sent to your inbox
Subscribe to our daily newsletter