Including eOne and Hunter teaming up for limited edition Peppa Pig collection.

Including Rubik’s Cube forming a new partnership with lifestyle brand Red Bull.

Including DHX Brands extending Character Options master toy licence until 2020.

Including Ascot Racecourse revealing five new partners ahead of Royal Ascot.

Including the launch of a new app for preschoolers featuring the iconic Miffy.

Including Shopkins reaching YTD sales of over five million units.

Including Macmillan Children’s Books’ 35th celebrations for Dear Zoo.

Including worldwide birthday initiatives for Disney’s Mickey Mouse.