“The benefits of the digital world have been all around us”

Character World’s Danny Schweiger on how the licensee has been continuing to drive its relationships forward.

The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.

So, what are licensees across a range of categories doing to fill the gap?

LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.

Today: Danny Schweiger, joint md, Character World.

“Trade shows are an incredible opportunity for us all to get together, share information and as always have a great time doing so. In light of the pandemic and the shows being cancelled, Character World has had to think how the start of this year is going to look for us and we think we have some great things planned.

The benefits of the digital world have been all around us and this is what we will be using to really drive our relationships and share updates and information among ourselves and licensors. We have already begun by having key virtual meetings with licensors and will continue to do so through the magic of Zoom over the coming quarter, but we also have big plans for how we will be sharing our company updates.

We are also working on creating a Virtual Showcase for our latest NPD and look forward to sharing this with licensors and retailers in the coming months.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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