Toy retailer is to develop 26-strong range of Nickelodeon licensed products.
High Street toy retailer The Entertainer has teamed up with Nickelodeon to create an exclusive range of licensed science and craft kits.
The 26-strong range will include craft sets, science kits, a magic box and joke kit and will have names such as ‘Nickelodeon Glowing Gunge’, ‘Nickelodeon Explore the Body’ and ‘Nickelodeon Sock Monkey’. All will be suitable for children aged four and above.
From mid-October, an above the line marketing campaign will include product promotion across the Nickelodeon portfolio of networks. PR activity will include product reviews, competitions and sampling to national consumer media, online and bloggers, plus key sell-in to Christmas gift guides.
There will also be shopping centre activity and demonstration zones in Entertainer stores across the country. The range will be featured in all Entertainer store windows across the October half-term, as well as being on Nickelodeon’s stand at Brand Licensing Europe this week.
“We are delighted to be partnering with Nickelodeon and bringing this fun and interactive range to market,” said Rebecca Rees, head of marketing and licensing at The Entertainer. “We have developed a strong partnership with them over recent years and are delighted with the breadth of activities incorporated into these sets and the fun they will give to children.”
Marianne James, VP consumer products UK & Ireland and European retail sales and marketing at NVCP, added: “We’ve seen tremendous success with the licensing of Nickelodeon properties but this range really speaks to the overall strength of the Nickelodeon brand as a whole.
“Incorporating the fun, humour and hands-on ethos of Nickelodeon, these products are a brilliant way to encourage children to explore their world and be creative.”
