The Insights Family has launched its inaugural Licensing Report this week.
The report – in association with Licensing International – identifies some of the key trends that The Insights Family are seeing in its Kids Insights and Parents Insights data across the 22 markets which it serves.
The report also includes expert commentary from industry professionals who share their opinions as to the opportunities and challenges that they see resulting from these trends.
“We are the only company in the world to have continually collected data on the attitudes, behaviour, and consumption of kids, parents, and families pre, during, and post pandemic,” commented Nick Richardson, founder of The Insights Family. “We have seen how the pandemic has sped up some trends, as well as creating new trends. Some of the trends which our report touches on is how this next generation have higher expectations when it comes to brands having purpose and enabling them to personalise and express themselves.
“In addition to this, it also covers how we are seeing them responding to a sprawling digital ecosystem in the form of Web3, metaverse and NFTs.”
Licensing International also believes that it is increasingly important for all industry stakeholders to have access to reliable and up to date data, research and insights.
Elizabeth Foster, director of content and communications, added: “As the trend timeline continues to compress and families are focused on the constant emergence of new technologies and innovations, it is crucial for the global licensing industry to say informed.
“Having the most in-depth and up-to-date data allows brand owners and their partners to take full advantage of the incredible opportunities that exist in licensing right now.”
To download the report, visit: https://get.theinsightsfamily.com/licensing2022/.