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The Insights People adds to Advisory Board

Well known industry names Nikki Samuels and Stefan Lampinen become latest to join board of market intelligence specialist.

The Insights People has welcomed a further two well known industry faces to its Advisory Board.

The kids, parents and family market intelligence specialist has named Nikki Samuels, former licensing director at Sambro and now ceo of Factory, and Stefan Lampinen, md of Game Advisor to the board.

“I am delighted to welcome Stefan and Nikki to The Insights People family and will play an important role of shaping our future developments,” commented Nick Richardson, ceo of The Insights People. “Their experience combined with Ken and Andrew provide us with significant industry experience to help shape our future developments and ensure that we continue to be the most comprehensive and dynamic market intelligence company in the kids, parents and family sector.”

Nikki added: “We were one of Kids Insights first clients, and I could quickly see the commercial benefit of their offering compared to other more established research solutions. Over the years I have known Nick and the team, their innovation and energy continue to impress me, and I look forward to sitting on their Advisory Board to support and guide their future growth and development.”

Stefan – who has previously held senior positions at Warner Bros., Nokia and Microsoft – continued: “I am delighted to join The Insights People Advisory Board. Their market intelligence is world class. This kind of knowledge, together with monitoring and understanding player safety, will be even more important in the years to come when technology and accessibility continue to evolve.”

Earlier this month, Ken Faier, ceo of Epic Story Media, and Andrew Baker, founder of Cantilever Group, were confirmed as the first two members of the board, which has been established to provide direction and guidance with The Insights People’s international growth.

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