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The Insights People makes nine new hires

Company grows to team of more than 40 full time team members.

Manchester-based market intelligence specialist, The Insights People has made a further nine new hires.

The company and its brands – Kids Insights and Parents Insights – specialises in research and insights on kids aged 3-18 and their ecosystems. It surveys more than 5,000 children every week, across five continents and 13 countries, or more than 277,000 children a year.

Despite the worldwide pandemic, the company has more than doubled its staff in the last six months, with the team now totaling more than 40.

The latest hires include Matt Smith as insights manager; Daniel McDonald as senior research executive; Ekaterina (Katia) Kravchenko, whose research experience will be particularly useful with the recent launch of Kids Insights Russia; Hui Huang as research executive; Rachael Rogerson as content and PR manager; and Mimi Rostron as head of culture and engagement.

In addition, the company welcomes Harry Brown who joins the commercial team on a year placement from Durham University; Jake Ockerby who joins the data science department on a year’s placement from Manchester Metropolitan University; and Muhammad Umar Farrukh, who joins as part of the organisations KTP (Knowledge Transfer Partnership) with Manchester Metropolitan University.

“2020 has been an unprecedented year, but we have continued to achieve our goals and targets and go into 2021 with optimism,” said Nick Richardson, founder and ceo of The Insights People. “It’s an absolute pleasure to welcome Daniel, Harry, Hui, Jake, Katia, Matt, Mimi, Rachael and Umar to our talented team, who will all contribute to achieving further growth and firmly establishing ourselves as the global leader in kids, tweens and teens market intelligence.”

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