Company to survey professionals who work across the kids’ industry for new piece of research.
The Insights People is looking to produce a new annual report which will be based on results of surveying industry professionals who work across the kids’ industry.
The company – which contributes regularly to Licensing Source Book and sister title Progressive Preschool with its Kids Insights and Parents Insights data – is inviting industry colleagues to take part in the survey.
The survey will aim to explore individual’s confidence levels and look at how their business is changing.
All responses are completely anonymous with all respondents receiving a complementary copy of the report.
The survey will take approximately five to eight minutes to complete and can be accessed by clicking on this link.
“There is no doubt that all aspects of the kids’ industry are going through fundamental changes at the moment,” explained Nick Richardson, ceo of The Insights People. “The comforting news for you is no matter if you are in entertainment, FMCG, policy, publishing, retail, sports or toys, the feedback is the same.
“We are in a state of flux – these will no doubt be challenging times for some, and exciting times for others. By taking part in this study it will enable individuals to share their opinions and see how they compare and contrast with their peers.”
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