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The Licensing Awards 2018: The winners

Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony.

The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, which saw some 1,400 retailers, licensors, licensees and industry executives pack into The Grosvenor House Hotel, London.

Welcoming everyone to the event – which was presided over by Rory Bremner – Jakki Brown, joint md of Max Publishing, which owns and organises The Licensing Awards, commented: “These awards exist only because of you, whether you are retailer, a licensor, licensee or a supplier.

“Licensing, to be successful, needs everyone to work together. This event – the largest licensing awards event in the world – is testament to your collective flair, commitment and passion.”

Arriving at the start of the evening – which was backed by Brand Licensing Europe as headline sponsor and supported by trade body LIMA – guests were welcomed by Acamar Films’ Bing and Flop, before walking through a fabulous entranceway to mark 60 years of Barbie.

Among the treats enjoyed by guests pre-awards included the world licensing premiere of the much anticipated Moon and Me from Sutukki.

The winners of The Licensing Awards 2018 are:

 

LIMA UK Rising Star Award
Tasmyn Knight, licensing associate UK, Cartoon Network Enterprises

 

THE RETAIL CATEGORIES

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5) (sponsored by eOne)
Tesco

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16) (sponsored by NBC Universal)
Primark

BEST RETAILER OF ADULT LICENSED PRODUCTS (sponsored by Warner Bros. Consumer Products)
HMV Retail

THE RADAR AWARD – for retailers who have upped their licensing activities in the last year (sponsored by DHX Media)
Selfridges

BEST LICENSED RETAIL EXECUTION AWARD (sponsored by Centum Books)
Paddington at Marks and Spencer

TOP RETAILER AWARD (sponsored Mattel)
Tesco

 

THE PRODUCT CATEGORIES

BEST LICENSED TOYS OR GAMES RANGE (sponsored by BBC Studios)
Jurassic World Range from Mattel

BEST LICENSED FOOD OR DRINK RANGE (sponsored by Rainbow Productions)
Thomas and Friends Collection from Kinnerton

BEST LICENSED DRESS-UP OR PARTYWARE (sponsored by Beano Studios)
Roald Dahl Collection for F&F at Tesco from R H Smith & Sons (Smiffys)

BEST LICENSED PRESCHOOL APPAREL RANGE (0-5 YEARS) (sponsored by Nickelodeon)
Tiny Tatty Teddy Baby Range for Primark from Paul Dennicci

BEST LICENSED CHILDREN’S APPAREL RANGE (sponsored by Hasbro)
Mickey Mouse Teen Collection for M&Co from Fashion UK

BEST LICENSED ADULT APPAREL RANGE (sponsored by Fox Consumer Products)
Rick and Morty Collection for HMV from CID

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE (sponsored by Those Licensing People)
PAW Patrol Treasure Cove Stories from Centum Books

BEST LICENSED GIFTWARE RANGE (sponsored by Penguin Ventures, Penguin Random House)
Classic Winnie the Pooh Collection from Rainbow Designs

BEST LICENSED HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE (sponsored by Spring & Autumn Fair)
Classic Mickey Art Collection from Pyramid International

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE (sponsored by Boat Rocker Rights)
Mr. Men and Little Miss Range from Moonpig

THE INNOVATION AWARD (sponsored by Cartoon Network)
DC Superheroes Foundmi Range from Bioworld International

 

THE PROPERTY CATEGORIES

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5) (sponsored by Character World)
PAW Patrol

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12) (sponsored by Misirli UK)
L.O.L. Surprise

BEST TEEN OR ADULT LICENSED PROPERTY (sponsored by Global Brands Group Apparel & Accessories)
Harry Potter

BEST LITERARY OR DESIGN/ILLUSTRATION LICENSED PROPERTY (sponsored by Hachette Children’s Group)
The Roald Dahl Story Company

BEST FILM LICENSED PROPERTY (sponsored by Pyramid International)
Marvel Avengers: Infinity War

BEST MUSIC OR CELEBRITY LICENSED PROPERTY (sponsored by Danilo Promotions)
The Beatles

BEST SPORTS LICENSED PROPERTY (sponsored by Funko)
Liverpool Football Club

THE CLASSIC LICENSED PROPERTY AWARD (sponsored by GB eye)
Peppa Pig

 

BEST LICENSING MARKETING COMMUNICATIONS AWARD 2018 (sponsored by Brand Licensing Europe)
Roald Dahl’s Halloweden with The Eden Project

 

HONORARY ACHIEVEMENT AWARD (sponsored by Sambro)
Keith Chapman

Thursday’s LicensingSource.net will be a special Licensing Awards edition, carrying exclusive content and pictures from the evening.

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