Mel joins as licensing consultant as the gallery looks to grow its licensing programme domestically and internationally.
The National Gallery Company has appointed Melanie Humberstone-Garley as licensing consultant.
Mel (pictured) brings a wealth of experience across the sector. Before founding her consulting group – MHG Licensing – she was head of sales at ITV Studios working on brands including Thunderbirds, Cut the Rope and Matt Hatter. Prior to that she headed up UK sales at Chorion, specialising in apparel and soft lines across a number of brands such as Mr Men Little Miss, Paddington, The Very Hungry Caterpillar, Noddy and Octonauts.
During her time in the licensing industry, Mel has also held posts with agencies including Those Characters from Cleveland, DRi, Entertainment Rights and The Copyrights Group.
“I am so happy to be working with the National Gallery Company,” Mel commented. “The National Gallery has always held a special place in my heart, having spent many years studying within its walls as a fine art student.
“To be surrounded by some of the most famous masterpieces in the world and to be part of translating that art onto third party products is a true privilege.”
Judith Mather, b2b and brand licensing director at the National Gallery Company, added: “We met Mel through our former licensing agent and quickly recognised what a great asset she was then and continues to be now.
“We are proud to bring her on board as licensing consultant as we grow our ambitious programme both domestically and on an international scale.”