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The Point.1888 to grow Historic Royal Palaces licensing

Historic Royal Palaces has signed up The Point.1888 to further expand its licensing programme in the UK and internationally.

Historic Royal Palaces is the charity that cares for Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle and Gardens.

As a unique, constantly evolving brand with authentic provenance, heritage, distinction and style, the palaces, gardens and collections are an example of the best master craftsmanship and designers, spanning nearly a thousand years.

Licensees can be inspired by an extensive asset library containing imagery, patterns, prints, grand architecture, magnificent interiors, collections of fine art, furniture, fashion, beautiful gardens and more.

The Historic Royal Palaces’ licensing programme has gone from strength to strength with current licensees working in collaboration for many years including The Royal Mint, Harney & Sons, Spey, Clogau, Brink Nordic, GP & J Baker and Cole & Son.

The Point.1888 will look to grow the existing programme alongside the HRP team, as well as secure new partners across categories including fashion, jewellery, stationery, toys and games, health and beauty, publishing, homewares, tabletop and garden.

The agency will also be looking at direct to retail and new business opportunities including the digital market and experiential licensing.

“We are thrilled to be working with The Point.1888 to expand our already successful licensing programme through new product development, audiences and distribution channels globally,” commented Alareen Farrell, head of buying, merchandising, licensing and publishing at Historic Royal Palaces. “We can’t wait to get started in working with the talented team at The Point.1888 and look forward to growing our licensing business even further.”

Janine Richmond, head of product and brand at The Point.1888, continued: “We are delighted to be working with Historic Royal Palaces who believe The Point.1888 will help grow and nurture their licensing programme further. The brand is one of the most iconic in the UK and across the world, with millions of tourists visiting the palaces each year.

“This is an opportunity to create product ranges encompassing the history and provenance of these royal palaces, gardens and the stories they tell.”

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