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The Rolling Stones unveil ecommerce store

Global ecommerce shop equipped with 360° virtual experience so customers can shop inside RS No.9 Carnaby from anywhere in the world.

Following the opening of the world-first flagship store in London’s Soho, RS No. 9 Carnaby, the Rolling Stones have launched a brand-new, global ecommerce shop equipped with a 360° virtual experience so customers can shop inside the store from anywhere in the world.

Once the shopper enters the virtual store they can select from the products on offer. The site has a seamless user journey over the store’s two floors, including the sound booth room which hosts collaboration pieces such as the exclusive Stutterheim rain mac. Shop the new fashion forward autumn/winter collection for men and women which is influenced by workwear and also showcases the athleisure trend. Childrenswear, accessories and Christmas baubles complete the offer. Click on each item for an easy way to purchase.

Created in partnership with the Rolling Stones and Bravado, the new online store specialises in fashion and accessories, while it also aims to shine a light on the artistic history of the physical store location on Carnaby Street.

For Black Friday, RS No. 9 Carnaby is offering UK customers a rare opportunity to get 20% off purchases over £50 (some exclusions will apply). The offer will be available from November 27 until December 1 and can be redeemed using the code BF20.

The collections include Carnaby Classic, Stones Red and No. 9 Carnaby – each featuring some of the Rolling Stones most memorable graphics and iconic logos remixed in new ways. The dynamic new Stones Red collection also introduces the use of the new official Pantone colour, while the No. 9 Carnaby collection adopts a contemporary and minimalist style.

“We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space,” said John Habbouch, gm and cfo of Bravado.

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