The Wombles to back new Eco-Schools home learning initiative

MDR Brand Management reveals support of #EcoSchoolsAtHome programme.

The resurgent Wombles brand is supporting Eco-Schools’ new #EcoSchoolsAtHome initiative, which provides children, families and teachers with environmental-themed teaching resources.

The iconic children’s characters are supporting this week’s litter topic (which launched last night, Tuesday April 21), with an online art competition. Children and students up to the age of 17 are invited to create posters, cartoons or films highlighting the impact of litter on wildlife.

“The competition supports a variety of curriculum areas and transferable skills, such as creative thinking and persuasive writing and can be completed during home schooling or in school,” offered Daniel Avener, ceo of MDR Brand Management, which is handling The Wombles brand extension programme. “The winners based in England will receive a visit from Orinoco to their school (once it reopens), plus £500 to donate to a local environmental charity of their choice.

“Children and students outside England are also encouraged to participate in this fun learning initiative.”

Nursery and preschool children are invited – with the help of their families – to draw a picture of their favourite Womble and animal on a litter pick together. Primary and junior school-age children are tasked with creating a short cartoon strip showing the Wombles out on a litter pick and explaining why it is good for the animals to not drop litter.

Secondary and college students, up to the age of 17 are given the challenge of producing a 30-second video clip about why young people do care and why they should not be embarrassed to pick up litter because of the impact it can have on wildlife.

Entries to the competition should be posted to Facebook, Twitter or Instagram, using the hashtag #TheWomblesEcoSchool.

The deadline for entries is Friday May 29 at 4pm. The three category winners will be announced on Friday June 5, which is also World Environment Day.

The Wombles will be promoting the competition with a series of short animated films, which will be run across the @WomblesOfficial social media channels.

Speaking on behalf of The Wombles, Great Uncle Bulgaria said: “We want to encourage children and students to use their creative skills to promote an important environmental message about the negative impact of litter on wildlife.

“The lockdown presents all of us with difficulties, particularly children who are unable to go to school, but we hope that this competition gives them a fun creative and educational challenge. We really look forward to seeing everyone’s pictures, cartoons and videos.”

The #EcoSchoolsAtHome programme is managed and run by environmental charity Keep Britain Tidy in England.

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