The Copyrights Group’s Rachel Clarke on the biggest opportunities for the UK licensing industry in 2021.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: Rachel Clarke, svp UK, licensing and retail, The Copyrights Group.
“Although no one underestimates that there will be more challenges in 2021, there will also be positives to build on for the future.
This includes fulfilling consumer demand for online shopping through accelerated ecommerce strategies that allow brands, big and small, to engage with consumers through online branded destinations, while supporting licensee manufacturers and promoting licensee products and experiences.
As an industry, we also have the opportunity to continue to drive sustainability and harness consumer interest in both brands and products that demonstrate kindness both in their actions and to the planet.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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