This ad will be closed automatically in X seconds.

TOMY adds Incredibles to Lamaze brand

Full line of toys includes teethers, Clip & Gos, a playmat and shape sorter.

TOMY International has welcomed Incredibles 2 to the popular Lamaze infant toy brand.

Lamaze has introduced a full line of toys – all created in conjunction with child development experts – featuring the characters from the Disney-Pixar film.

Products include teethers, Clip & Gos, a playmat and a shape sorter.

The Lamaze range of infant toys is designed to spark daily discoveries and encourage developmental milestones.

“We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award winning Lamaze toy brand,” said Peter Henseler, president of TOMY International. “The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon.

“We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.