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Toymaster bolsters licensed offering

Barbie, Turtles, Bing, Paw Patrol among licensed lines on offer through indie toy outlets.

Toymaster is promoting a raft of licensed products in its new spring/summer 2016 catalogue, with new brands such as Paw Patrol, Bing and Blaze and the Monster Machines, lining up alongside established favourites like Thomas & Friends, Disney Princess and Star Wars.

Half price offers are currently running on Peppa Pig, Barbie, Disney Princess, Transformers and Teenage Mutant Turtle lines in stores.

Meanwhile, newer licences including Bing, Paw Patrol, Blaze and the Monster Machines and Shopkins have been given key space within the catalogue.

Film properties such as Zootropolis, The Good Dinosaur, Batman v Superman: Dawn of Justice, Captain America: Civil War and Star Wars are also focuses, while video game brands Minecraft and Nintendo plush are also promoted.

Toymaster is a national association of locally owned specialist toy shops. Next month sees its annual show return to The Majestic Hotel in Harrogate, where toy companies including Character Options, Flair, Golden Bear, HTI, Jazwares, Hasbro, LEGO, Mattel, Rainbow Designs, Underground Toys and Tomy among others will be highlighting their ranges (including licences) for Christmas and beyond.

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