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Toys R Us enjoys Christmas sales growth

Both domestic and international sales rise for toy specialist across festive period.

Toys R Us has reported its first holiday sales growth in a number of years, with both domestic and international markets faring well.

For the five week period (November 29 2015 to January 2 2016) and nine week period (November 1 2015 to January 2 2016), consolidated same store sales increased 3.7% and 2.0% respectively.

These figures exclude the impact of foreign currency translation.

Domestic (US market) same store sales for the periods increased 2.9% and 1.4%. The retailer said online sales were particularly strong, while core toy, learning and seasonal categories provided the most uplift. This was offset in a decline in the entertainment category, which includes electronics and video games.

Meanwhile, internationally, there was 5.1% growth for the five week period and 3.1% for the nine week period.

The positive same store sales results were led by Canada and Japan, partially offset by some ‘softness’ in Europe.

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