Amazon tops BrandVue listing followed by Aldi, M&S Simply Food, Apple and IKEA.
Amazon, Aldi and M&S Simply Food have topped the charts as the most loved retailers in the UK, according to a new study of 96,000 consumers.
The data from Savanta’s market intelligence platform, BrandVue Retail rates the top 100 retailers by how loved they are by consumers. It also identifies a direct correlation between an emotive brand connection and commercial return.
Apple and IKEA make up the top five, followed by eBay, Tesco, M&S, Boots and Asda.
Fast growing value retailers Home Bargains, Lidl and B&M come in at numbers 11, 12 and 15 respectively.
Research author Caroline Hawkings said: “The top three brands of Amazon, Aldi and M&S Simply Food are unified by customer connection: they’ve all nailed one or more of the key factors in retail: value, a clear product advantage, and convenience. Amazon leads with convenience, Aldi offers great value for money, and M&S Simply Food tempts us with its premium, yet accessible, and innovative (take a look at its Plant Kitchen) range.
“All three have built customer relationships which go beyond the functional. Our data highlights the importance of making a deeper and more personal connection in a climate of fierce competition and abundant choice. The greater the emotive brand connection, the greater the commercial return.”
The Top 20 Most Loved Retail Brands 2020 are:
- Amazon
- Aldi
- M&S Simply Food
- Apple
- IKEA
- eBay
- Tesco
- M&S
- Boots
- Asda
- Home Bargains
- Lidl
- John Lewis
- Argos
- B&M
- Lush
- Wilko
- Card Factory
- Sainsbury’s
- Waterstones
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