Retailer teams with Japanese manga series and Finnish design brand for latest collections.
Uniqlo is continuing to make its mark in the licensed space with its unique brand collaborations – with its latest two featuring a Japanese manga series and a Finnish design house.
First up, the retailer is working with master contemporary artist Takashi Murakami on a collection featuring animated character, Doraemon.
The Japanese manga series revolves around the adventures of Doraemon, a cat-type robot from the future, and his friend Nobita, using an array of secret gadgets.
The new Uniqlo UT line comprises two main designs – one incorporating artwork exhibited by Takashi at The Doraemon Exhibition on Tokyo, along with designs from the Doraemon comic.
15 items will be available including men’s and children’s t-shirts, as well as a Doraemon plush toy with artwork by Takashi. The range launches in May.
Meanwhile, Uniqlo has been heavily promoting its collaboration with Finnish design house, Marimekko.
The partnership ‘marries simplicity with creativity’ and features timeless silhouettes in vibrant Marimekko designs.
The women’s spring/summer 2018 collection includes t-shirts, blouses, dresses, cropped trousers and accessories (including tote bags and gym sacks and trainers).
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