Design direction delivers trend driven concepts and artwork across five themes.
The University of Oxford has worked with its agent Brandgenuity and design agency Skew on the creation of a new licensing style guide.
The new lifestyle guide will offer licensees the creative direction and assets they require to develop on-trend, aspirational products that capture Oxford’s unique British sensibility.
Five key themes include Rebel Genius, Twist on Tradition, The Sporting Club, New Take on Ornate and New Hybrids.
Each design direction is supported by content from the archives and collections of the University’s Libraries, Museums, Colleges, Sports Clubs and Botanic Garden.
The theme identities are distinct but aim to capture an aspect of Oxford in each. Key features of the guide include introductions to looks, product mock-ups, compositions, colour palettes, typography and more.
“Working collaboratively with internal and external stakeholders has produced a strong collection of themes, designs and supporting assets, that are relevant to Oxford as well as licensees and retailers looking for brand authenticity and stand out,” commented Hannah Aspey, head of brand and communications at Oxford Limited.
Teri Niadna, md Europe at Brandgenuity, added: “We are thrilled to have completed our new brand style guide for the University of Oxford and can’t wait to see the product submissions that come through from new and existing licensees as a result.
“The guide is a celebration of the University, bringing to life all the things we know and love about Oxford. It also puts the University’s history and collections into context in a way that is contemporary and relevant across a range of lifestyle categories.”