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VENT for Change teams with Zoella in summer campaign with Etsy

Sustainable stationery brand’s new limited edition collection given a boost by vlogger and social media influencer.

Sustainable stationery brand, VENT for Change is collaborating with vlogger and social media influencer, Zoella on a new summer campaign with Etsy.

The brand – which aims to protect the planet and support children’s education projects worldwide – has created a limited edition collection based on its award-winning Ideas Collection of A5 sustainable soft covered books.

Featuring a plain paper sketchbook and lined notebook in coral and blue tones, the covers are made from 100% recycled material including 30% citrus pulp and certified sustainable paper.

With more than ten million Instagram followers between her Zoella profile and under her real name of Zoe Sugg, the company is hoping that the new collaboration will boost its profile significantly.

“As a young business working alongside such a well known vlogger and social media influencer is a significant leg-up in terms of highlighting our social media profile,” explained Evan Lewis, founder of VENT for Change. “We hope this in turn will create more brand recognition when customers shop in-store with our network of retailers.”

The new range is available via the VENT for Change Etsy.co.uk web shop from August 12 until the end of November.

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