ViacomCBS Consumer Products has appointed Total Lisensi Global as its strategic partner for the Indonesia market for three years.
Effective January 1, 2022, the TLG team in Jakarta – led by industry veteran Mochtar Sarman – will take charge of all existing VCP businesses for various properties from ViacomCBS’s kids entertainment brand Nickelodeon, global youth media brand MTV, plus entertainment destination Paramount Network.
“We recognise the immense potential that Indonesia holds for the consumer products business,” commented Masakazu Soeda, vp, ViacomCBS Consumer Products, Japan, SEA, India. “With the strong appeal of our properties and the TLG team’s deep market expertise, we believe that we will be able to better address local trends and needs, and take advantage of the many opportunities available to deepen the viewing experience and fuel fandom through our products.”
Mochtar Sarman, ceo of TLG, added: “The TLG team is excited to leverage our combined decades of experience to supercharge the delivery of exciting new products and experiences for fans in Indonesia.
“We look forward to working closely with ViacomCBS and local partners.”
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