We bring you a flavour of some of the licensed products and activity at last week’s show.
Last week’s Spring Fair – held at Birmingham’s NEC from February 2-6 – saw licensed properties making their presence felt across a vast number of categories.
The spread and mix of licensing continues to spread across the show floor, with companies in the housewares, homewares and gifting areas using different types of licences in clever ways.
From the traditional gifting categories – where Paladone, Pyramid and Half Moon Bay among others continue to lead the way – through to Enesco scooping a Gift of the Year accolade for its Beatrix Potter Baby collection, Posh Paws showcasing its new Chic & Love plush range, Good Luck Trolls creating a photo opportunity and Mary Berry and Mary Portas bringing the star factor, there were many healthy examples for the licensing industry to be proud of.
We’ve put together our own pictorial highlights reel below – from the showfloor through to just some of the licensed products on display: