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“We didn’t have to be asked twice to support SILC”

Dreamtex’s Jo Duckworth explains how the licensee is continuing its sustainable journey.

Textiles licensee Dreamtex has been explaining how it is continuing its sustainable journey, ahead of next week’s two-day digital Sustainability in Licensing Conference.

The company – which is a sponsor of SILC, which is being held on 24-25 June – started working with Repreve® in a market first back in 2019.

The performance fibre is made from recycled bottles and Dreamtex wanted to introduce a more sustainable manufacturing process to its bedlinen collections, as the company’s Jo Duckworth explains.

“Our award-winning National Geographic bedding was our first launch using this unique, ethical material and demonstrated Dreamtex’s commitment to sustainable practice,” she commented. “We worked closely with Helena Mansell-Stopher [curator of SILC and founder of Products of Change] on the Nat Geo partnership and we share her vision and passion for promoting sustainability in licensing.

“We didn’t have to be asked twice to support SILC and we are delighted to be a sponsor of this year’s conference.”

Dreamtex has since expanded the Repreve® collection to include Life Magazine and, more recently, The Gruffalo which was developed for Asda in junior and single sizes.

In addition to working with Repreve®, it is also supporting the Better Cotton Initiative and working closely with BBC Studios for preschool series Bluey. The brand will feature on bedding made from 100% BCI cotton from Dreamtex later this year.

Tickets to SILC are just £100 (+VAT) and are available from www.sustainabilityinlicensing.com, or from Clare Hollick of Createvents (event support) on clare@createvents.co.uk or by calling 0118 334 0085.

As well as access to the two-day conference, delegates will also be able to check out the content on-demand for 30 days afterwards.

SILC 2021 has a strong roster of sponsors, leading brands who all share the vision. These include Amscan, BBC Studios, Change Plastic for Good, Character World, Dreamtex, GB Eye/Abysse, Hasbro, The Insights Family, Kids Industries, MDR Brand Management, Natural History Museum, Octane5, Open Beijing, TDP, ViacomCBS and Warner Brothers.

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