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“We need to give consumers a real desire to come out to the high street”

As we approach the end of the year, asks a selection of licensees from across various categories what their one biggest hope is for Christmas (professionally and personally) and what they are most looking forward to in 2022.

Today: Rob Stevenson, business development manager, Fizz Creations.

“I think we’re all looking forward to a return to a less fractious supply chains from Asia, with a rebalancing of the shipment costs and more regularised factory lead times.

The pandemic expressed the growth of online and in 2022 we look forward to working closely with retailers and creating more experiential propositions for consumers, giving them a real desire to come out to the high street.

Also, it would be rather nice to have movies come out in cinema and be launched when they were planned! Personally, I’m looking forward to Brentford FC hopefully cementing their position in the Premier League…”

This feature originally appeared in the autumn 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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