This ad will be closed automatically in X seconds.

World in motion: “We are hoping for greater stability in 2021”

Jewel Branding & Licensing’s Ilana Wilensky on how cause-related brands will offer big opportunities this year.

LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.

Today, we head to the US to get the views of Ilana Wilensky, president, Jewel Branding & Licensing.

“There were definitely many months of stress and uncertainty [in 2020]. The royalties from sales in the second quarter were down significantly which was to be expected given lockdowns and store closures. But we were pleased that the following quarter was considerably better. We definitely needed to adapt quickly and shift our focus, but we are optimistic that the worst is behind us and are hoping for greater stability in 2021.

Some of the biggest opportunities we see include cause-related brands – we’re excited to announce that Rachael Hale has joined forces with the Humane Society to develop a co-branded collaboration.

We also launched Showcase, a new virtual show on February 16-17, that brought the art licensing community together. I also think 2021 will be a year that spotlights diversity.

Words of the year – 2020, ‘turbulent’; 2021, ‘recovery’.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POC500x500
 
"Through partnerships with Products of Change, Licensing International, Black Lives Matter Licensing and more, all aspects of the day three programme will aim to educate, inspire and invite action within the brand licensing community."...
Sack500x500
 
The Sack Is Back for the Licensing Awards 2022 – and we want them to be more bulging than ever before. And we need your help....
Primark500x500
 
The pledge to freeze prices across many of its kids’ lines comes in response to the increasing pressure felt by households up and down the country....
Rainbow500x500
 
The mascot and character costume specialist is gearing up to return to the IAAPA Europe show, which runs from 13-15 September at London's ExCeL....
Pompidou500x500
 
ARTiSTORY continues to expand its growing portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with a first stage of development in Greater China....
Epi500x500
 
The 'Fresh Dolls Fierce' collection has been developed in collaboration with Marvel to bring the strong, powerful and brilliant warrior characters from the movie to life....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.