This ad will be closed automatically in X seconds.

Wow Stuff reveals new ‘breathtaking’ Jurassic World toy

Wow Stuff has taken the wraps off its new Jurassic World toy, revealing the first images of the ‘groundbreaking and breathtaking’ product.

Jurassic World RealFX Baby Blue is due to be released in June, tying in with the hotly tipped Jurassic World Dominion arriving at the cinema.

The lifelike, full-scale animatronic dinosaur comes alive with easy one-handed controls and is being released under Wow Stuff’s special projects brand, RealFX. As well as moving the head to protect, battle or lunge, there are also sensors on the head and body which activate over 20 movie sound effects.

“It’s a groundbreaking, breathtaking dinosaur with realistic actions designed to make any onlooker think it’s real,” commented Richard North, ceo at Wow Stuff. “To ensure a global launch that matches the excitement both Wow! Stuff and Universal have for RealFX Baby Blue, we have teamed up with Jakks Pacific for their sales, marketing and distribution capabilities for the US and Asia Pacific, while Wow! Stuff will mobilise its in country managers and distribution partners for EMEA sales and marketing.”

Craig Drobis, svp marketing at Jakks Pacific, added: “Universal Brand Development and Wow! Stuff have created a very innovative and unique item featuring a fan favourite dinosaur from the Jurassic World franchise.

“This toy will take play to the next level with elements of tech and creativity, allowing the child an advanced play pattern that they can share with their friends and family. Jakks Pacific is proud to partner with Wow! Stuff to unleash this item in the US this year to excited Jurassic World fans.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.