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Wow Stuff takes wraps off new collectable

“Wow Pods are unlike any other collectable in the toy market” says ceo Richard North.

Wow Stuff is introducing what it calls the most ‘radical’ new collectable for fans of character brands.

Wow Pods are targeted at children and tweens aimed from five up to 15, and offer a new way for them to enjoy their favourite character brands.

“Wow Pods are unlike any other collectable in the toy market,” enthused Richard North, founder and ceo of Wow Stuff. “They have a radically different play pattern to the traditional waves of collectables that kids collect but then tire of in time.

“Wow Pods feature a unique ‘swipe to light’ function which reveals a mystery image either on the character or on the inside of its pod. They also incorporate a smart interlocking system that allows you to construct incredible displays.”

Richard continued: “Wow Pods are targeted for children and tweens between five and 15 who are fans of character brands from the media they follow and the characters they love.

“Whether it’s a Netflix series, or a major Hollywood franchise brand there will be a Wow Pod with a mystery light reveal that you can collect and connect, then display in your individual way. At around £10 at retail they represent great value for today’s sometimes stretched consumers.”

Wow Stuff will be showcasing its full toy range for 2020 at UK Toy Fair this week (January 21-23), as well as at Spielwarenmesse and Toy Fair New York in February.

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