Aurora World to partner with Media Service Zawada for new launch.
Aurora World has revealed plans to launch a new YooHoo kids’ magazine in the Polish market, partnering with Media Service Zawada.
The magazine will include puzzles, games, crafts and colouring-in pages to help children to develop creativity and manual skills.
Each issue will also include four different YooHoo 3D figurines. There will be a total of 12 collectable 3D figurines based on YooHoo characters.
The partnership – and the growth of the YooHoo licensing programme in Poland – is expected to benefit strongly from synergy with the multi-million-selling YooHoo plush line and the arrival of the new animated series YooHoo to the Rescue, which launched on Netflix in March 2019, and on the Polish free-to-air channel TVP ABC in September, when season one appeared. Season two arrived on TVP ABC in December.
“The popularity of YooHoo in the Polish market is a perfect platform for the launch of a high-quality children’s magazine and Media Service Zawada is the perfect partner,” said Jay Noh, director of content business at Aurora World. “We are delighted to be working with this highly respected company.”
Andrzej Przesmycki, director of Media Service Zawada, adde: “YooHoo is a brand that enjoys an incredibly high level of awareness across multiple markets – and Poland is no exception.
“We’re thrilled to be working with Aurora World on this new magazine and we are sure it will receive an enthusiastic response from YooHoo fans throughout Poland.”
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