ZAG has prevented products valued at $113 million+ from entering the global marketplace in the 12 months since establishing a zero-tolerance anti-piracy department, the company has confirmed.
Since September 2021, 145,000 online product listings for flagship brand Miraculous – Tales of Ladybug and Cat Noir from 80,000+ sellers have been removed, representing 8.4 million products with an estimated stock value of $113 million.
An additional 18,000 social media content posts streaming illegal content or promoting counterfeit products have also been removed.
“Demand for Miraculous is at an all-time high and, as with any brand that has amassed such a passionate following, we are wide-open to counterfeit products hitting the market,” commented Jeremy Zag, founder and ceo of ZAG. “This is a big win not only for ZAG and our licensing partners, who now have a cleaner market to operate in, but also for our fans who would be disappointed with the low quality of the fraudulent products.”
Most recently, 26,000 thousand Miraculous fashion dolls were detained at Port of Santos in Brazil, the busiest container port in Latin America. The shipment, that had arrived from Shekou port in China, was seized by the Brazilian Federal Revenue – which plays a vital role in protecting Brazilian children against counterfeit products – in concert with SiqueiraCastro Advogados, ZAG’s legal representatives in the country.
ZAG and SiqueiraCastro Advogados is now taking all necessary measures to avoid the clearance of these products into the market and destroy them.
Angela Cortez, vp licensing Latin America, added: “Brazil is a large territory with multiple ports of entry for illegal products to flow into and across the Latin America region. This latest seizure of counterfeit goods is an important win for ZAG and our partners, as toy sales always increase at the beginning of October for Children’s Day, a National Holiday in Brazil.
“We are grateful to our trusted partners for ensuring that these products are not sold to our faithful fans.”
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