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ZAG secures global deal with PMI for Miraculous brand

ZAG has inked a global licensing deal with Tel Aviv-based PMI for a line of collectables, impulse, stationery and school supplies for Miraculous – Tales of Ladybug and Cat Noir.

The new products are due to debut at retail in the summer, with lines including stampers, toppers, coin purses, key chains, plush backpacks and pencil cases, as well as Matchify card games and other stationery and school supplies.

“We are delighted to finalise our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale from newsstands and kiosks, to mass market retailers,” commented Julian Zag, evp global operations and head of consumer products at ZAG. “With season four of the series now available across the globe, and our US$100M+ animated feature coming out this year, they are the ideal partner to work together with ZAG to bring this extensive line of products to our fans across the globe who are clamoring for more ways to engage with the brand.”

Omer Dekel, vp international sales at PMI, added: “We are beyond pleased to add the inspiring characters of this leading brand to our ever growing portfolio, and we will make the most of our wide distribution network to quickly reach all markets covered in the global licence.”

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