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ZenWorks and Kensin enter the metaverse with Samurai Animals

Kensin, a leading Japanese maker of limited edition, high-end figurines based on manga characters and Japanese historical figures, has developed a range of metaverse avatars based on its original character series, Samurai Animals.

The avatars will be marketed under Kensin’s Art of War brand and will be launched at the online DMM Anime/Game Summit 2022 (20-21 January).

Samurai Animals combines elements of the Samurai culture and the Twelve Animals of the Zodiac. The brand was nominated for the Best Character Programme category at the Licensing International Excellence Awards in 2015.

Kensin is now looking to further build on the brand with the new avatar series. During the show, it is hoping to build new business connections and learn about market trends by meeting companies involved in the metaverse platform, avatar development, virtual reality, plus businesses which are considering entering the metaverse space.

Kensin is a client of ZenWorks.

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