NPD Group talks us through the top themes in the toy market.

NPD’s UK License Tracker looks at the consumer’s love affair with superheroes.

We take a look at the growing ‘girl power’ trend within the licensing sector.

New ‘heroic coloured’ eggs contain DC Super Hero Girls and Justice League toys.

£1 in every £13 spent on toys in first half of 2017 was on superhero

New action comedy series based on DC Entertainment characters to air in 2018.

Primark, Mattel and Turkish Airlines honoured at licensor’s European summit.

Campaign involves raft of partners such as LEGO, Rubie’s, TRU and Walmart.

Including US Toy of the Year winners PAW Patrol and DC Super Hero Girls.