Greenlight’s Sonia Bouadma on how they can boost brands consumer affection.
Pink Key Consulting’s Richard Pink on the art of using brands in unexpected places.
Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.
Born Licensing’s David Born highlights examples from the UK to Australia.
Start Licensing’s Ian Downes ponders on Halifax’s boost for classic characters.
These brands have nothing but positive associations, says Pink Key’s Richard Pink.
The use of classic characters by big corporate firms catches Ian Downes’ eye.
Parker and Lady Penelope follow in the footsteps of Scooby-Doo and Top Cat.
Canine detective is the latest Hanna-Barbera character to star in ads for the bank.