Toy retailer backing new preschool brand with character appearances at select stores.
Toys R Us has pledged its support for eOne’s new preschool brand, PJ Masks, unveiling a host of character appearances and activities at selected stores.
Special ticketed events to meet the characters will take place in February and March, coinciding with the launch of further lines in the toy range.
The PJ Masks costume characters will be appearing at stores in Preston (February 26), Luton (March 4), Stoke (March 5) and Gloucester (March 12).
Tickets will be available on a first come first serve basis, with each guaranteeing one adult and one child access during a certain time slot.
Toys R Us is also offering a special PJ Masks activity sheet, which is available to download from its website.
Current toys available on pre-order include the two figure sets featuring Owlette and Luna Girl, Gekko and Night Ninja, and Catboy and Romeo.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
