New partners include Haven, The Wizards, TBR The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus.
9 Story Media Group and Karma’s World Entertainment have welcomed a number of new international agents to build out the global licensing programme for the Karma’s World animation.
New partners include Haven in Australia and New Zealand; The Wizards in France; TBR The Brand Residence in Germany; Planeta Junior in Spain, Portugal and Italy; BLA! Boutique Licensing Agency in the Nordics and Eastern Europe; License Connection in Benelux; and Lotus in Latin America.
The roster of agents also includes Retail Monster in the UK, which was announced last month.
Deals were secured by 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.
Set to premiere globally on Netflix later this autumn, Karma’s World has already built out a solid roster of licensees, including global partnerships with Scholastic and Mattel.
9 Story Brands will work closely with the international agents to develop regional licensing programmes across apparel, accessories, back to school, HBA, role-play and arts and crafts among others. 9 Story will be supporting each territory with localised YouTube, social media and PR strategies, as well as working alongside Mattel and Scholastic to build out regional approaches specific to each market.
“Working with this team of best-in-class agents to develop bespoke programs alongside licensees, retailers and marketing partners will ensure success at a regional level,” commented Kristin Lecour, co-vp consumer products at 9 Story. “With the brand’s powerful messages about empowerment, self-expression, and using your voice to change the world, we are excited for Karma’s World to make its mark internationally.”
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