In celebration of its 20th birthday and to reflect its continual evolution, family-focused marketing agency Kids Industries has confirmed a brand update to simply, KI.
The name update for the company – which has clients including the likes of McDonalds, Amazon Kids+, BBC Worldwide, Legoland, Universal and The Walt Disney Company – reflects its continual evolution as a business and is a step that supports one of its key paired values – to always be brave and bold.
“Our mission is to deliver fulfilling life experiences for children and families right around the world and over the past 20 years we’ve resolved all kinds of challenges that others can’t quite get under the skin of – through our 4ft Thinking, Parent Sight, Fandom and Brand DNA tools – which we bind with deep and bespoke consumer insight to deliver solutions that get results,” explained Gary Pope, ceo and co-founder.
“Today we have client projects underway in every continent and many significant projects in the early stages or about to start; our market has grown and so have we. Internally, the evolution to KI has come naturally, but we felt it was time to recognise that more formally – through our brand.”
To celebrate its 20th birthday and the brand update, KI is:
- Going live with its new website and corporate identity
- Revealing its 13 October conference (to take place in London) where it will share insights from its Global Family Study, built around its Super Six Pillars and revealing what today’s global families look like and outlining societal differences and macro trends
- Adding birthday cake to its tea and biscuit selector on its website so that whenever guests visit the KI office, they’ll be able to enjoy their birthday with the team… all year long.
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