ToyTopic’s Ashley Holman talks understanding consumer spending habits given the recent rise in the cost of living and how that affects purchases and repeat orders.
Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.
Today: Ashley Holman, director, ToyTopic.
“Despite some interesting shipping challenges mid-way through Q1 caused by various Chinese ports being closed due to Covid restrictions, we are happy to have got all of our new ranges to retail and started to see them on shelves from mid-May onwards which is exciting for anyone, but especially for a relatively new company such as ourselves.
As we go through the summer, understanding consumer spending habits given the huge recent rise in the cost of living and how that affects purchases and therefore repeat orders is key, as we then build to the all important Q4 period.
For us, making sure we don’t let down any of our retailers is the number one priority for sure, especially with China still in varying degrees of lockdowns even now.”
This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
