Caroline Mickler has secured two new licences for Novel Entertainment’s Horrid Henry brand.
First up, Winning Moves has launched a special Horrid Henry edition of the classic Top Trumps card game.
The special edition of Top Trumps contains 30 cards packed full of stats, including Musical Talent, Detention Rating and even a Moody Score. It also contains character bios of the most-loved characters from Horrid Henry, including Brainy Brian, Miss Battle-Axe and Henry himself.
It is packaged in a stand out yellow case.
“Winning Moves is really excited to work with Horrid Henry on this special edition of Top Trumps, combining two much-loved family brands,” commented Megan Lowe, senior licensing manager at Winning Moves UK. “It’s a great licence that has believable, likeable and well-rounded characters, who celebrate individuality and friendship, all whilst making us laugh.”
Meanwhile, games, toys and arts and crafts developer John Adams Leisure is planning a Horrid Henry version of its popular book-making studio, Bookeez.
Bookeez encourages children to express themselves through their own stories, bringing their own books, journals, poems and comics to life by decorating, stamping and stencilling pages using the special Bookeez tools.
The new version – which will be the first licensed version of Bookeez and launches in October – features Horrid Henry in the packaging and a Bookeez Studio in blue and yellow. Horrid Henry sticker sheets and pre-punched covers are also included so fans of Horrid Henry can create their own themed stories around their favourite fictional characters.
“We’ve had amazing success with Bookeez, but have been waiting for the perfect partner to create a licensed version to reach a whole new audience,” commented Lynette Leet, marketing manager at John Adams Leisure. “Horrid Henry is an iconic brand that is loved by children all over the world. Children will now be able to create inspiring stories and cheeky adventures with their favourite Horrid Henry characters.”
Caroline Mickler – who will be at BLE next month, discussing the ongoing development of the Horrid Henry licensing plan, along with her company’s plans for the coming year – added: “We’re thrilled to announce these partnerships with two major players in the games market for Horrid Henry. Both licences underline the continuing strength of the brand across multiple media; they also brilliantly capture the humour and irreverence that make Henry and his adventures so popular.”
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