Primark will launch its new Click + Collect service in 25 selected stores located across the North West of England, Yorkshire and North Wales before the end of the year, the retailer has confirmed today (13 October).
The mix of Primark stores taking part in the new trial ranges from large city centre and out-of-town stores to smaller high street locations. They include Manchester, Liverpool, Sheffield, Blackburn, Carlisle, Sheffield and Wrexham.
The trial will offer customers the opportunity to shop an extended kids’ range – spanning everything from clothing and accessories, to decorative nursery products and toys – and will also include hundreds of items exclusive to Click + Collect.
The launch will mark the first time that Primark has offered customers the option to buy online and then collect in-store. Customers will be able to browse the range online, choose their preferred collection day and then collect from a dedicated collection point at their nominated store.
“We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer,” commented Kari Rodgers, Primark UK retail director. “From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”
Primark’s new website also launched in the UK earlier this year.
The 25 stores offering the Click + Collect service are: Birkenhead, Blackburn, Blackpool, Bolton, Broughton, Burnley, Bury, Carlisle, Chester, Huddersfield, Lancaster, Liverpool, Llandudno, Manchester (Market Street and The Trafford Centre), Oldham, Preston, Sheffield (Meadowhall and The Moor), Southport, Stockport, Wallasey, Warrington, Wigan and Wrexham.
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