The Union Cycliste Internationale (UCI) has appointed UK-based sports management and promotion company Cube Partnerships as the master licensee of the 2023 UCI Cycling World Championships in Glasgow and across Scotland.
The annual world championships for bicycle road racing will be held between 3-13 August 2023 and will be the biggest cycling event in history, reported SportIndustry.biz, with 13 UCI World Championships taking place across seven disciplines in Glasgow and across Scotland.
Cube Partnership’s remit will include designing, sourcing, delivering and retailing licensed products at the Championships’ official venue shops, other local and national retail outlets, plus via a dedicated online store.
The merchandise will have a strong commitment to sustainability, according to the UCI, with a focus on limiting single use plastics, responsibly managing waste materials and reducing carbon emissions.
“We are delighted to have been appointed master licensee for the 2023 UCI Cycling World Championships,” commented Andy Bough, cro at Cube. “Through this partnership, and the Championships’ An Event For Everyone ethos, Cube will leverage its extensive global event experience and unrivalled merch design expertise to bring to life an exciting and sustainable retail and merchandise programme for cycling fans across the globe.”
Trudy Lindblade, ceo of the 2023 UCI Cycling World Championships, continued: “Having a bespoke range of inspiring memorabilia to commemorate this truly extraordinary event is one we welcome. The inaugural event is a celebration, and a take home piece of history will be a trusted gift to give and or receive.”
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