emoji’s Marco Huesges on success with global promotion and loyalty campaigns, new product launches and key partnerships.
LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.
Today, we head to Germany, with Marco Huesges, ceo/founder, the emoji company.
“2022 was a solid year. We operated global promotion and loyalty campaigns with partners such as Burger King and Aldi, launched a DTR program with Lidl across multiple European countries as well as a programme for backpacks with Carrefour in France.
We ran multiple mall events in China and Mexico, launched our first emoji brand NFT collection and developed our first game for PC, console and handheld. We’re looking forward to the launch of several emoji arcade machines globally.
Other noteworthy partnerships include brand collaborations for apparel with partners such as iDO (Italy), Bershka (worldwide), Don’t Call Me Jennyfer (France) and Too Many Shoes (China), and food partnerships with Lorenz Bahlsen and Eggelbusch.
As a licensor, the biggest challenge right now is to predict how long the individual challenges in the market will influence the business of our partners – and hence ours. However, we foresee tremendous growth opportunities in the digital space, from video and mobile games to arcade gaming and gambling. Our company has aligned with best in class partners in those categories and will present product to the market throughout 2023/2024.
Unforeseeable is the word that I would use for 2022, and for 2023, projectable.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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