Story House Egmont has revealed that it will publish the Peppa Pig Official Magazine and the new Peppa Pig Play Pack magazine later this month in the UK.
Peppa Pig Official will be a three-weekly title and will include a story based on an episode from the popular preschool show.
Like much of Peppa’s storytelling, the content will focus on first experiences, accompanied by helpful ‘Let’s Jump In’ notes to offer ways for grown ups to continue the play and learning beyond the page.
The content and covermounts of Peppa Pig Play Pack, meanwhile, will focus on imaginary play with popular preschool themes that draw inspiration from a range of related Peppa Pig episodes.
The monthly title will be packaged in a sustainable card envelope with a cut out and play activity every issue.
Story House Egmont will support the magazine launches with significant trade marketing investment, as well as key tactical marketing activity in close collaboration with Hasbro.
“We are absolutely delighted to welcome the iconic Peppa Pig brand into our portfolio of market-leading magazines,” commented Siobhan Galvin, commercial director at Story House Egmont. “We are particularly pleased to be launching the titles in such a momentous year for the brand. It’s been a brilliant collaboration and both magazines will offer a truly engaging and playful experience for our young readers.”
Marianne James, vp global licensed consumer products at Hasbro, continued: “For 20 years, the Peppa Pig franchise has been rooted in relatable storytelling that reflects the real first experiences of preschoolers around the world and encourages a confidence to treat every first step like a new adventure. We’re honoured to grow our close partnership with Story House Egmont and share this content with eye-catching and fun magazines for fans in Peppa’s home market.”
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