In-store promotion combines lines from TOMY and the Trading Card Game.
Pokémon has secured its first cross category promotion with Asda.
The latest FSDU combines products from toy partner TOMY with the Pokémon Trading Card Game, and is available across 210 Asda stores.
In addition to theme decks and blistered booster packs from the XY – Fates Collide and XY – Steam Siege expansions, the FSDU will promote the Shiny Kalos Tin, including powerful Legendary Pokémon-EX cards featuring Zygarde and rare Shiny versions of Xerneas and Yveltal – all strong sellers for Asda previously.
The Pokémon TCG: Red & Blue Collection Venusaur-EX will also be on display.
Products from TOMY will include the popular 8″ plush range sharing shelf space with the Pokémon action pose figures and the Clip ’n’ Carry Poké Ball toys.
The promotion is scheduled to run for three weeks, ending on September 1.
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