This ad will be closed automatically in X seconds.

Bits + Pixels further bolsters licensing portfolio

Agency picks up ‘mesmerising’ debut from Danish indie video game developer, Ultra Ultra.

Bits + Pixels has further added to its licensing portfolio, signing up the debut from Danish indie video games developer Ultra Ultra.

Third person sci-fi adventure game Echo is set within a futuristic neo-classical, infinite palace, which is ever changing. It is due for release in Q3 2017 on PS4 and Steam.

“We were instantly grabbed by Echo’s stunning and unique visuals, the more we learned about the premise and story, the more we loved what Ultra Ultra were trying to achieve,” commented Su-Yina Farmer, co-director of Bits + Pixels.

“It has already created quite a stir within the video games community. This is a world which players will want to experience long after the game has ended and we can’t wait to work on targeted brand extensions that will allow that to happen.”

Martin Emborg, game director at Ultra Ultra, added: “Bits and Pixels immediately got us, and our ambitions with Echo. Their approach is always focused on complimenting the experience of the game, and to take that experience into new, and often times unexpected, arenas.

“We share an affinity for the unconventional, and I couldn’t be more excited about the things we’re seeing on the horizon.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.