Range follows on from success of apparel and accessories collection featuring Disney brand.
Primark has expanded its Beauty and the Beast offering into the homewares category.
The move follows on from the success of the retailer’s initial apparel and accessories collection for the Disney brand. This included the Chip purse, which sparked an eBay frenzy back in March.
The range will include a Chip cushion (launching in July) as well as a duvet cover and throw (both arriving in stores in August).
In addition, a Chip mug and Mrs Potts teapot will launch in September, alongside a Cogsworth clock.
In a nod to #Chipgate, in its latest blog Primark says: “We’ve all learnt the hard way, our Disney décor does not stick around for long, so you’d better get to store asap, before the last rose petal falls…”
As well as the homeware, there are also further fashion launches for youngsters and older girls including t-shirts, sweatshirts, hoodies, pyjamas and shorts.
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