New category and retail opportunities set to be discussed at Olympia this week.
British heritage brand JCB will be celebrating 20 years in the licensing and consumer products arena at Brand Licensing Europe this week.
The company – which can be found on stand F50 – signed its first licence back in 1997 for kids and men’s apparel and, since then, has built up a portfolio of over 55 licensees selling across multiple categories.
Today, the JCB licensing programme offers everything from pyjamas, bedding, toys and books for younger fans, through to clothing, tools and accessories for the older generations.
BLE will see JCB present new category and retail opportunities to visitors as it looks to further build the programme.
Visitors will also get the chance to see a real JCB machine in the form of a Mini Excavator, as well as joining the team as they toast the success of the last 20 years.
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