Plush, mugs and a book accompany the retailer’s Christmas 2017 ad.
John Lewis has unveiled its eagerly awaited Christmas 2017 TV ad spot, with a host of consumer products set to support this year’s starring character.
This year’s ad – which will be shown on Friday, November 10 at 9.30pm on Channel 4 and all Sky’s own channels – stars Moz the Monster, who lives under the bed of a little boy called Joe.
In addition to watching the ad, people will be able to enjoy Moz and the story in a number of different ways. At the John Lewis flagship shop on Oxford Street visitors will be able to see and hear what’s thought to be the world’s first farting and snoring window as Moz plays in the rooms in Joe’s house.
On Facebook, visitors will be able to ‘mozify’ their face using their Facebook camera, and in ten shops customers will be able to create their own monster selfie at a Monster Maker station.
A recording of actress Sally Phillips reading the Moz the Monster story will be available for download from johnlewis.com, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sounds effects.
This Christmas, John Lewis has chosen Barnardo’s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs
Meanwhile, Nosy Crow has created a children’s picture book based on the ad – marking the fifth year the publisher has produced a book for the seasonal ad, reports The Bookseller.
Kate Wilson, md at Nosy Crow, said: “It’s a real privilege to be involved again in the John Lewis Christmas advert campaign as the creator of the book that ties in with the advert.”
You can check out the John Lewis Christmas 2017 TV ad below:
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