Mondelēz International to launch on-pack promo to win holidays in the Lake District.
Cadbury Dairy Milk will be celebrating the arrival of the new Peter Rabbit movie next March with a special on-pack promotion.
According to Talking Retail, the initiative will offer five families the chance to win a holiday to the Lake District.
The promotion will run across the Easter portfolio and will include a new Cadbury Dairy Milk Peter Rabbit Easter Egg and Toy pack. This will feature a Cadbury egg and a Peter Rabbit or Flopsy Rabbit toy.
Other prizes will include tote bags, bunny ears and carrot pens.
Themed POS and displays will also be available for retailers.
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