FremantleMedia’s Kids & Family entertainment division will be integrated into global distribution arm, Boat Rocker Rights.
Boat Rocker Media has acquired FremantleMedia’s Kids & Family entertainment division – a deal which marks ‘a major step’ in the company’s expansion on the international stage.
The division will be integrated into Boat Rocker Media’s global distribution arm, Boat Rocker Rights, expanding its scale and capabilities, particularly in European and Asian markets.
Boat Rocker Rights is overseen by president, Jon Rutherford.
FremantleMedia Kids & Family has a portfolio of over 45 brands consisting of more than 150 series and 1,600 half hours of programming for ages preschool up to tweens/teens.
FremantleMedia brands such as Danger Mouse and Bitz & Bob will continue to be developed under the co-production agreement with the BBC, as well as other global partners.
“We are incredibly excited that today, Boat Rocker solidifies its place as a leading global provider of truly original kids and family content,” said Michel Pratte, cro of Boat Rocker Media, who oversees Boat Rocker Rights, Brands, Ventures and Digital. “This expansion is the perfect complement to Boat Rocker’s curated group of kids and family companies.”
John Young, ceo, and David Fortier and Ivan Schneeberg, co-executive chairmen of Boat Rocker Media, commented: “Today marks a major step in our expansion on the international stage.
“We have deep respect for the unique expertise and brands that the FremantleMedia Kids & Family team have created over the last eight years and are excited for future collaborations with such an impressive collection of global broadcast and ancillary partners.”
Barron International Group, LLC acted as the exclusive financial advisor to FremantleMedia Group on the transaction.
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